Doing great SEO for your business is difficult to do, especially since you are so busy with so many other things. With that said, Search Engine Optimization is very important. You want to optimize your website and blog for that top search rank so potential customers will be able to find you first when doing a quick google search. You must work smarter than your competing photography businesses around you.
There are many common mistakes people make when doing SEO. With many people out there making these mistakes, you want to be sure you do not so you can trump the competition. Here are three mistakes that you should always try to avoid.
You Use Your Name To Optimize
Many photography business names are the actual name of the photographer... for example Ryan Cooper Photography. You want to make sure you are optimizing yourself in a search as your ENTIRE business name, not just your first and last name. Start optimizing your blog and website with your whole business name, and you will most likely find yourself show up high in a google search.
You Don't Think About What Your Client Would Search For
You have to be able to predict what your target market is likely to search for and you have to make sure you rank for those specific types of searches. Think about what someone who is looking for a portrait photographer would search for. As a photographer yourself, you may think that "portrait photographer" would be the best keyword phrase to use, but is that really what others who are not photographers would think about? Instead, they may search "kid photographer" or "family photographer." And if you rank well for "portrait photography" since that is the label you put all over your website (instead of "family photographer" or "kid photographer," you are going to miss out on a lot of potential traffic.
You Consider Yourself International
Unless you have reached a very specific and high level in the industry, you are not an international photographer. Those who truly have an international presence know who they are (and probably do not need our advice whatsoever). For the rest of the photographers out there, you may book a random travel gig here or there, but keep in mind that your business must first start where you are located. In order to get yourself started and well known in your location, you need to rank well in your area. You can do this by including a focus in your SEO on targeting your immediate location by mentioning that area in your website copy. You can even do this by getting featured in local publications. With that type of marketing in your region, you have the potential to grow your business great around your region.
If you are doing your marketing online, posting your blogs a few times a week and update your website regularly, you need to make sure your SEO is working the best it can for your business. Make sure you are not making these 3 mistakes so you are marketing to your full potential.
This article was originally found on FStoppers. If you liked this article, you may also enjoy:
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