photography websites

Why It's Beneficial Not To Include Photography Prices On Your Website

We all know that pricing your photography is one of the most important parts of your business. Your prices can make or break you as a company. You want to make sure you have prices that help you cover all of your business expenses but can also make some profit as well. You also want to set your rates so high that you are above all of your competition but you also don't want to undervalue yourself either. Be sure you check out this blog post on 4 things to consider when you are pricing your photography. 

Once you have secured your prices, do you include those prices on your website for everyone to see or not? Brooke Bustillos, a photographer who collaborated on the BP4U Guide called "How To Start Your Photography Business," suggests that you DO NOT include your prices on your website. Why, do you ask? Read below to find out. 

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What reason does Brooke have for not including your pricing on your website? It is simple.... if you do not have your photography prices online when your customer is doing research, then they HAVE to reach out to you in order to get those prices. This can be very beneficial to your business for this reason: 

Photo credit: Brooke Bustillos

Photo credit: Brooke Bustillos

You Get Their Contact Information

When they reach out to you to find out about your prices, you automatically have gotten an email address, phone number (or both) so that you can keep in touch with that person. Even if they do not book with you right away, who's to say they will not book with you in the next year or two... or the next time someone in their family is looking to take portraits or is in need of a wedding photographer? 

With their contact information, you can add them to your monthly or quarterly newsletters that talk about your business, show off some of your recent work, etc. You can even send them deals, discounts, mini-sessions and other offers you are having throughout the year. Staying in touch with a potential client is always beneficial... you never know when they will need a photographer or know someone else who needs one and will recommend you! 

Do you love this tip and want more to make sure you are prepared with your own photography business? Do you want to know how best to increase your prices and the best things to blog about for your business? How about the best ways to advertise and what social media sites you should be interacting on daily? 

Your photography business is so important and whether you are a new business owner or just looking for some great tips from well-established photographers then "How To Start Your Photography Business" is 133 pages of great tips, suggestions and more that would be perfect for you!

 

CLICK HERE TO GET "HOW TO START YOUR PHOTOGRAPHY BUSINESS" NOW! 

SAVE $100 NOW WITH THIS CODE: BUSINESS100

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4 Things You Must Include On Your Photography Business Website

Having a photography business can be so rewarding. You are doing something you are truly passionate about and getting paid for it! What is better than that? When you have your own business, you want to promote, market and work as best and effeciently as you can. One important factor of any business today is to make sure you are online. You want to have a good online presence with a nicely designed website and you also want to be utilizing all the social media sites as well. 

Are you wondering what type of information you should be including on your photography business website to make it the most effective as you can for getting new business? Today, we will share with you 4 things you must have on your website. 

1. Your Business Name and Contact Information

Number one is so important and so many businesses leave these details off of their website, which can lead to losing business quickly. If you think about it, today's world is online and everyone wants to find information instantly. They do not want to have to search in numerous places to find what they are looking for. If someone is researching possible wedding photographers for their upcoming wedding, and stumble across your website and love the work they see, but can not find a phone number or email address easily, you may lose their business. This is not always the case, but do you really want to test it? 

Be sure you have a page on your website dedicated to all of your contact information. Just having an online contact form does not cut it (but having one along with all of your other contact information is okay)! You want to include your name, company phone number and email address as well as links to all of your social media pages. If you have a studio where you work, you want to include an address to that as well. Make sure there is a link to that contact page at the top of your website homepage so that it can be found and clicked on easily.

Janae Shields Photography is a good example of a contact page that is easy to find and has all the relevant information. 

2. Samples Of Your Work

What is a photography website without showing off any of your photography? Showcase a little of all the different types of photography you do. If a client comes to your website looking to hire you to photograph a sports event, and all they see is samples of wedding photos, they may decide to look elsewhere. If you are a well-rounded photographer and have many specialties, awesome! But make sure you include samples of everything you do. Your website is a place for you to showoff the excellent work you do, so don't be afraid to showcase your talent! 

3. An About You Page

If someone is hiring a photographer for a special event or moment in their life, it is important to show them who you are personally and professionally before they hire you. You always want to make sure you are the perfect fit for your client and the only way to do that is to make sure you get along and understand each others needs. Have a page on your website that talks about you. How you found your love of photography, details about your family and children as well as other passions you have in life. This is also a wonderful place to talk about your personal photography style. 

A great example of a nice about page is from George Street Photo and Video. It talks about how the company was founded, the people it includes, a short video as well as other awards and accolades they have won. 

4. Fresh Content

Now-a-days, simply having a website is not enough. It is great to have a blog where you regularly post new, fresh content. Regularly does not in any way mean that you have to post daily, but updating your blog once a week - or even twice a month if you struggle to find the time - is good. Posting photos of recent photo shoots, weddings or landscapes you have taken are great post ideas. You can also do informational type posts. For example, as a wedding photographer, provide your tips on what couples should be asking their photographer before they book them. If you love photographing animals, come up with a great post with tips on how to make them the best they can possibly be. 

Throughout that content, you want to make sure you also keep SEO in mind which you can do with keyword phrases throughout your website and blog posts as well as making sure all of your photos have Alt and Title tags on them. All of this helps optimize you in Google's search.  

 

Do you have a blog but need a little help coming up with ideas or other content you should be posting about? Photographer Blog Posts Made Easy! would be perfect for you! For $149.99, this guide takes all of the hassle out of writing all your blog posts with 75 pre-written blog posts that are ready to go that you can customize however you see fit! 

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